Articles‎ > ‎

Maroon 5, Negative Space and Rene Margritte

posted Oct 9, 2013, 7:13 PM by Ellen Pearlman

image

The Secret Double, Rene Margritte, 1926

There is a new show on now at the Museum of Modern Art on Rene Margritte, accompanied by a slick catalog. I find his surrealist aesthetic telling for modern times in a sort of photoshopy way.

image

Face of Genius, Rene Margritte, 1926

His works look futuristic, even now. What I find really interesting is how Adam Levine of Maroon 5 hired a creative director to use negative space in a really interesting way for his video “Love Somebody

image

Adam Levine with body model in blue paint

Using chroma key features in different visual programs, Levine and a model covered each other with blue body paint.

image

Black and white rendering with negative space

The way it rendered was the blue paint became grey and shinny and the rest was blank white space. Its surprisingly close to Margritte’s surrealistic visions.

image

Margritte and his double

Margritte saw his image as masked and disappearing, a clever use of the other and shadow side.

image

Two faces as disappearing doubles

Levine, in his video has employed disappearing negative space to portray the body in a fragmented, but astonishing way.

image

Rene Margritte, Delcalcomania, 1966

image

Seeing through body space

Seeing through the body to its outline of negative space is something Margritte shows off very well in his 1966 painting Delcalcomania. Using modern technologies in 3D space with chroma key makes the human body and negative space appear robot like, but human as well. Its like the fulfilment of Margritte’s vision in the 21st Century.

Comments